I collaborated with Inception Maghreb, a Moroccan techno and audiovisual arts collective known for producing immersive music experiences and creative events. My role was to capture the atmosphere, performances, and visual identity of their gatherings through photography and video.
This work required a strong sense of art direction, lighting, and emotion, reflecting the energy and aesthetic of underground electronic culture. It also allowed me to experiment with visual storytelling, motion, and rhythm, blending music and imagery to enhance audience engagement.

Videographer & Content Creator | Tingis Web
As a Videographer and Content Creator at Tingis Web, a digital marketing and web development agency, I specialized in producing high-quality visual content tailored to our diverse clientele. My primary focus was on crafting engaging videos and visuals for real estate projects while also creating promotional materials for clients across various industries.

Key accomplishments:

Produced dynamic video content that highlighted the unique selling points of real estate properties, including luxury homes, commercial spaces, and developments.
Collaborated with a multidisciplinary team of developers, designers, and marketers to execute campaigns that delivered measurable results.
Applied creative storytelling techniques to enhance brand visibility and audience engagement.
Consistently met tight deadlines, ensuring quality and client satisfaction.
This experience strengthened my expertise in video production, storytelling, and brand communication, equipping me to handle diverse projects and contribute to impactful marketing strategies.

I had the privilege of covering the Mawazine Festival, one of Africa’s largest and most prestigious music and cultural events, welcoming international artists and thousands of attendees.
My mission was to capture the energy, diversity, and atmosphere of the festival through both photography and videography. I documented live performances, audience reactions, backstage moments, and brand activations — creating dynamic visuals used for digital campaigns and social media.
This experience strengthened my ability to:
Work in fast-paced, high-pressure environments.
Adapt to diverse lighting and stage conditions.
Deliver high-quality, story-driven content that aligns with brand and event identity.
Collaborate efficiently with event organizers, artists, and media teams.
It was a defining project in my career that combined creativity, technical precision, and storytelling — essential skills I now apply to commercial and social media content for restaurants, hotels, and lifestyle brands.

Videographer & Content Creator | WEPROD

During my time at WEPROD, an event agency specializing in organizing high-profile events, I was responsible for capturing and producing impactful visual content that brought events to life. My work spanned diverse projects, from corporate events to cultural festivals, showcasing my ability to adapt to dynamic environments and deliver exceptional results.

Key achievements:

Filmed and produced promotional videos and highlight reels for events, enhancing client visibility and audience engagement.
Successfully covered major events like MATA Festival and AMICA automotive showcases, ensuring the essence of each event was effectively communicated.
Collaborated with event organizers to create content tailored to each client’s vision and branding goals.
Implemented creative video techniques and innovative storytelling to capture the energy and impact of live events.
This role honed my skills in event videography, adaptability under pressure, and delivering high-quality content in fast-paced environments.

Over the past five years, I’ve had the honor of capturing dozens of weddings across Morocco, documenting each couple’s story with authenticity and elegance.
My work covers the entire process — from pre-wedding preparation to the final edited visuals — ensuring every emotion, tradition, and moment is preserved with cinematic precision.
Through this experience, I’ve developed strong skills in:
Storytelling through candid and emotional imagery,
Managing fast-paced, multi-scene events,
Directing couples and guests for natural, flattering compositions,
Professional lighting and editing for both photography and video.
This experience helped me build a keen eye for atmosphere, detail, and human emotion, which I now apply in my creative projects for brands, hotels, and restaurants.