Youssef Affroukh

I am a Digital Marketing Specialist focused on SEO, Google Ads, landing page optimization, and lead generation, helping businesses strengthen their online presence, attract qualified traffic, and turn visitors into potential customers.

My approach combines data-driven analysis, strategic content optimization, and performance marketing to build digital strategies aligned with business objectives.

My key areas of expertise include:

Search Engine Optimization (SEO)
- Keyword research and search intent analysis
- On-page SEO, content optimization, and internal linking
- Technical SEO fundamentals and website performance
- SEO content strategy and organic traffic growth
- Website audits, Google Search Console, and performance analysis

Google Ads & Paid Search
- Search campaign planning, setup, and optimization
- Keyword targeting, search term analysis, and negative keywords
- Ad copywriting and audience targeting
- Conversion tracking and campaign performance analysis
- Budget optimization, lead generation, and cost-per-conversion improvement

Landing Page & Website Optimization
- WordPress website management and development
- Landing page structure, content, and user experience optimization
- Alignment between search intent, ad messaging, and page content
- Conversion rate optimization (CRO) principles
- Website usability and performance improvements

Lead Generation
- Developing strategies to attract qualified prospects
- Analyzing user behavior and conversion data
- Identifying opportunities to improve marketing performance
- Using SEO and paid search insights to support better business decisions
- Measuring results through relevant KPIs and continuous optimization

My approach to digital marketing

I believe successful digital marketing goes beyond generating clicks or increasing website traffic. It requires understanding customer needs, delivering relevant content, creating a seamless user experience, and measuring what contributes to business results