Dynamic Growth Marketing Manager and Media Buyer with 5+ years of experience specializing in the Moroccan e-commerce and SaaS landscapes. Expert in scaling brands from zero to 1M+ DH in revenue through data-backed strategies on Meta, TikTok, and Google. Proven specialist in the Cash-on-Delivery (COD) model, lead generation automation, and high-converting funnel design. Committed to driving ROI by blending creative content strategy (UGC) with technical precision.
Strategic Marketing
Growth Marketing: Scaling brands using the Pirate Funnel (AARRR) framework.
Media Buying: Advanced management of Facebook/Instagram Ads, TikTok Ads, and Google Ads (Search/Display).
Lead Generation: Building end-to-end pipelines (from ad click to CRM/WhatsApp confirmation).
E-commerce Ops: Deep expertise in the Moroccan COD (Cash on Delivery) market, including confirmation and shipping optimization.

Technical & Automation
Funnels & Web: Shopify store building, landing page optimization (CRO), and sales funnel architecture.
Automation: Expert-level ManyChat flows for Facebook, Instagram, and WhatsApp.
Data Management: Advanced Google Sheets/Excel for tracking KPIs, profit margins, and ad performance.
Content: Developing UGC (User Generated Content) strategies and educational video capsules.

Languages & Soft Skills
Languages: Arabic (Native), Moroccan Darija, French (Professional), English (Professional).